{"id":108690,"date":"2026-08-04T13:00:00","date_gmt":"2026-08-04T11:00:00","guid":{"rendered":"https:\/\/www.manquepierda.com\/historiarealbetis\/?p=108690"},"modified":"2026-07-16T07:57:37","modified_gmt":"2026-07-16T05:57:37","slug":"hoy-hace-40-anos-firma-de-la-publicidad-con-la-expo-92","status":"publish","type":"post","link":"https:\/\/www.manquepierda.com\/historiarealbetis\/hoy-hace-40-anos-firma-de-la-publicidad-con-la-expo-92\/","title":{"rendered":"Hoy hace 40 a\u00f1os. Firma de la publicidad con la Expo-92-"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"391\" src=\"https:\/\/i0.wp.com\/www.manquepierda.com\/historiarealbetis\/files\/2026\/07\/4-Firma-de-la-publicidad-de-la-Expo-92.jpg?resize=572%2C391&#038;ssl=1\" alt=\"\" class=\"wp-image-108691\" srcset=\"https:\/\/i0.wp.com\/www.manquepierda.com\/historiarealbetis\/files\/2026\/07\/4-Firma-de-la-publicidad-de-la-Expo-92.jpg?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/www.manquepierda.com\/historiarealbetis\/files\/2026\/07\/4-Firma-de-la-publicidad-de-la-Expo-92.jpg?resize=220%2C150&amp;ssl=1 220w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n<\/div>\n\n<p>\u00a0<\/p>\n<p class=\"western\"><span style=\"font-family: Verdana, sans-serif; color: #008000;\"><span style=\"font-size: medium;\">El 4 de agosto de 1986 tiene lugar la firma del acuerdo publicitario que un\u00eda a los dos clubs sevillanos con la organizaci\u00f3n de la Exposici\u00f3n Universal de 1992. Por el Real Betis Balompi\u00e9 firm\u00f3 el acuerdo el vicepresidente Francisco Garc\u00eda de la Borbolla; por el Sevilla su presidente Gabriel Rojas, y por la Expo-92 su comisario general Manuel Olivencia. <\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Verdana, sans-serif; color: #008000;\"><span style=\"font-size: medium;\">En virtud de este acuerdo en todos los partidos de car\u00e1cter oficial y amistosos lucir\u00edan en la camiseta sobre el escudo el logotipo de la Expo-92, as\u00ed como se desplegar\u00eda antes de los partidos una lona que cubrir\u00eda el circulo central con dicho logotipo. Tambi\u00e9n en un lugar preferente de sus estadios ondear\u00eda la bandera de la Expo-92.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Verdana, sans-serif; color: #008000;\"><span style=\"font-size: medium;\">A cambio cada club recibir\u00eda 3 millones de pesetas por temporada.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Verdana, sans-serif; color: #008000;\"><span style=\"font-size: medium;\">El Betis estren\u00f3 todas estas novedades publicitarias en el partido de presentaci\u00f3n jugado en el Villamar\u00edn el 13 de agosto frente al Belenenses portugu\u00e9s. <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 El 4 de agosto de 1986 tiene lugar la firma del acuerdo publicitario que un\u00eda a los dos clubs sevillanos con la organizaci\u00f3n de la Exposici\u00f3n Universal de 1992. Por el Real Betis Balompi\u00e9 firm\u00f3 el acuerdo el vicepresidente Francisco Garc\u00eda de la Borbolla; por el Sevilla su presidente Gabriel Rojas, y por la&#8230;<\/p>\n","protected":false},"author":5,"featured_media":108691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[904,14583,1],"tags":[1611,17271,4182],"class_list":["post-108690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1980-1989","category-efemerides","category-portada","tag-1611","tag-exposicion-universal-1992","tag-francisco-garcia-de-la-borbolla"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.manquepierda.com\/historiarealbetis\/files\/2026\/07\/4-Firma-de-la-publicidad-de-la-Expo-92.jpg?fit=572%2C391&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ij08-sh4","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/posts\/108690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/comments?post=108690"}],"version-history":[{"count":2,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/posts\/108690\/revisions"}],"predecessor-version":[{"id":108693,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/posts\/108690\/revisions\/108693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/media\/108691"}],"wp:attachment":[{"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/media?parent=108690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/categories?post=108690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manquepierda.com\/historiarealbetis\/wp-json\/wp\/v2\/tags?post=108690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}